Bounce Rate vs. Exit Rate

One of the questions that comes up a lot with people new to analyzing website traffic is “What is the difference between a bounce and an exit?”. They both track people leaving your website, so it’s easy to see where these two metrics can cause confusion. Bounce Rate Your website’s bounce rate indicates the number [...]

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What’s CTR Mean?

CTR stands for clickthrough rate. CTR is a method of measuring how successful an particular ad campaign is for a website or promotion. It’s basically the number of clicks a particular ad gets divided by the number of times an ad is shown (impressions). The result is a percentage that tells you how much you [...]

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248creative is Now Rocket Web Services

Since 2002, 248creative LLC has been providing full stack web design and development services to companies across southeast Michigan. With clients from Karmanos Cancer Institute, Lincoln, Mercury, Coldwell Banker, Triple Canopy and Camel to the Museum of Contemporary Art Detroit, 248creative has helped to build a considerable amount of online real estate for midwestern companies. [...]

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Five Tools For Social Entrepreneurs

Social entrepreneurship is changing how business works at an unprecedented rate. Today’s social entrepreneurs are attempting to tackle the most complex problems of society, all from sourcing the crowd. Entrepreneur magazine delves a little deeper into the tools some of these entrepreneurs are using in their quest to solve the unsolvable. Read more at: Five [...]

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Optimizing Google Places Page for Small Businesses

More and more, Google searches are being performed by local customers looking for local businesses. In 2010, Google rolled out it’s ambitious new Google Places initiative, which seeks to answer this evolving search reality. The service aims to provide a phonebook-esque directory for businesses. You can think of it as a standardized landing page that [...]

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Rocket Adds Industry-Leading Digital Press, the Konica Minolta Bizhub c7000.

As we work to add even higher quality products and services for our customers, Rocket has added a new cutting edge digital production press to our equipment lineup. Check out this beast! PS – We’re getting the c7000, the better one

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Gearing Up For Rocket 2.0

Rocket Printing has been delivering high quality print work to its southeast Michigan customers since 1997. We have thrived through tough times while many of our competitors have succumbed to the economic realities of the past several years, and we have our great customers and quality products to thank for that. As we see light [...]

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